I'm Sima

Hello

I was born in Montreal and my family moved to India when I was nine years old, my sense of belonging uprooted in the pivot. It was the most formative period of my life - having spent the next six years of my life immersed in a culture that was entirely my own, but also completely foreign.

I had to learn a new language, join a new school, learn new history, and make new friends - seamlessly adapt and assimilate. It was likely the most enriching experiences of my life and I attribute all of who I am today to this period of my becoming. 

My story is one of belonging.

Facing the added layer of witnessing the atrocities of what a poverty-ridden country can impose firsthand, and to then watch the resilience and grace of the human spirit prevail - well it permanently left a mark, a humbling reminder that I carry with me always.

It is my compass.  

I was the new girl, a new girl. I grappled to find my footing and felt like I no longer belonged, to my new school, to my new reality, to myself.

These complex and unspoken dynamics led me into a depression that I didn’t quite acknowlege until much later in my life. And until then, I embodied this pattern of not belonging. I also diverted all of my focus to academia - I needed to strive. If I couldn’t belong, well then I needed to be the best. And so I became.

Fueled by ambition, an MBA from the Schulich School of Business, and a product marketing leadership role at TELUS, I earned countless accolades, recognition, and was on a path to aspire, achieve, and ascend. I took “flight”.

When my family moved back to Montreal in pursuit of higher educational opportunity, I struggled. 

I had this fiery passion inside me, my heart bursting, wanting to be unveiled. My intuition knew that the “BE” was a nudge to surrender, to tune in, to hear the higher-self, to fully belong to the self. I knew something was off, misaligned, subdued. So off I went on an exploration to pursue purpose. And it was an exhilarating ride.


Yet every once in a while, my lack of alignment was amplified by a not so faint whisper - “you’re meant to feel more, inspire more, love more, BE more”.

I spent 4 weeks in Pai, Thailand training in Kung Fu and Qi Kong, I travelled to South Africa and taught mindful living to a high school class in Cape Town, I became a liscended Reiki and Sound Healing practitioner, I temporarily relocated to Costa Rica and took a course on the raw food movement. I took a self-mastery course in Bali.

It was in Bali that it dawned upon me that I was always experiencing magic. Yet, I caught myself receiving it differently. I felt fear-ridden and validation-driven. I somehow believed that happiness was a destination that required chasing. I was chasing a fairytale, my supposed fairytale.

I let my spirit go, I surrendered. 

We carry an empowering gift, the power of choice. We hold the keys to our perception. At every given moment, we get to decide. And we always belong. To ourselves.

And so forever anchored in that profound moment in Bali and in the reclamation of power that came with the instant choice I made to belong, CHOOSEMAGIC was born.

My mission is to inspire us all to live magically and in our fullest expression through the power of choice. To reclaim our power by tuning in. To chase none of it, to simply surrender to the heart. To unbecome. To arrive. Thrive. And to then do it all over again. 

Staring at the ocean, overtaken by a sense of deep calm, I was struck by a profound awareness that shook me to my core: life can shift when we shift.

You house a rainbow within, your heart

It is available to you at a whim’s notice, tender, reassuring, unwavering. Wherever you are on your journey, it has a message for you: You matter. Your heart matters. Your big dreams are within reach. You are worthy. You are magic. Spread your wings and fly, your magic carpet ride is on standby.


Your forever cheerleader,

Sima

CAN YOU LET IT LEAD THE WAY?

Use this 42-card deck to fuel your daily dose of magic. Pick a card intuitively & read as you contemplate the fullness of life. Embrace your heart and awaken the self by indulging in our exquisite reflection cards. Each card includes a quote, empowerment prompts, and closing thoughts to charge your day. Use them to tune into your heart as you sip your coffee or through self-reflection as you journal or meditate. They aim to inspire an empowered mindset, mindful living, and marvel.

May you fly, your authentic truth calling and find peace, your inner self knowing. May you experience magic, forever and always. 



DAILY PROMPTS TO INSPIRE YOUR BEST SELF

REFLECTION CARDS TO EMPOWER YOUR SELF-CARE AND WELL-BEING JOURNEY

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