"My deepest wish is that you feel empowered to step out of the occasionally overstimulated, check-list driven, full-steam ahead auto-pilot that can be life and into a practice that allows you to slow it all down and hear your heart. May your reflection cards become part of a ritual that feels right for you. May they give your heart the space it needs to breathe. To tune in for guidance. To notice and listen. To remember. To feel love. To feel safe. To feel it all. To feel magic."
- sima heyat
Hi! I'm Sima!
Join us in unearthing the magic that is everywhere. Sometimes, magic may feel like healing and awe; sometimes, it may feel like grief and hope.
I was in Bali when the inspiration for CHOOSEMAGIC came to form. My life contained adversity and turbulence in those years, on my way to a divorce, career burnout, and toxic patterns that I used to escape my reality. In those moments, I found myself receiving magic differently. I felt fear-ridden, in search of external validation, and on the brink of a nervous breakdown. I somehow believed that happiness was a destination that required chasing. I was chasing a fairytale, my supposed fairytale.
a heartfelt welcome
In an attempt to escape my state, I traveled to Bali to take a course on self-mastery where it dawned upon me that I was always experiencing magic. Staring at the ocean, overtaken by a sense of deep calm, I was struck by a profound awareness that shook me to my core: life can shift when we shift. We carry an empowering gift, the power of choice. We hold the keys to our perception. We can decide. And we always belong. To ourselves. And so forever anchored in that profound moment in Bali, CHOOSEMAGIC was born.
Life can shift when we shift
Today more than ever, the world needs us, passionately and in our fullest expression. Humanity is nudging us to serve our highest calling. Perhaps, you are aligned or perhaps you’re on your way. In either case, you are an essential piece of the cosmic puzzle and you are perfectly on time. May your choosemagic experience spark joy, elevate your well-being, and uncover the magic that sparkles in everyday moments and the stirrings of life. My mission is to inspire us all to live magically and in our fullest expression through the power of choice. To reclaim our power by tuning in. To chase none of it. To surrender to the heart. To unbecome. To arrive. Thrive. And then do it all over again.
You are perfectly on time
You house a rainbow within, your heart. It is available to you at a whim’s notice; tender, reassuring, unwavering. Can you let it lead the way? Wherever you are on your journey, it has a message for you: You matter. Your heart matters. Your big dreams are within reach. You are worthy. You are magic. Spread your wings and fly, your magic carpet ride is on standby.
Your forever cheerleader,
Sima
Your big dreams are within reach
mindset
The magic is in the CHOICE.
We carry an empowering gift, choice. We hold the keys to our perception. Life can shift when we shift. To reclaim our power is to move into awareness and choose our next sentiment from this space of intention. When we’re barely holding it together (especially when we’re hanging by a thread), can we choose hope? And if that's a stretch, perhaps we simply choose to feel, deeply. Perhaps, we grieve. Whatever it is that we need.
Mindful Living
The magic is in the NOW.
Feel inspired to live a more grounded, present, and joyful life. Find your center and take a deep breath. Can you hear your heartbeat? Can you tune in? Can you just BE? What does your heart's whisper want you to know? Our existence is bursting with being and breath. One energy field, connected to something greater than our minds can comprehend but that our hearts know to be true, we exist in the now, moving from one now to another. It is always now.
The magic is in the WONDER.
The magic is in the WONDER. Socrates once said, “Wonder is the beginning of wisdom.” We marvel at wonder and at that childlike curiosity to comprehend it all. We marvel at fresh-cut grass and glistening snow on a bare tree branch. We marvel at pomegranate. We marvel at humanity, at our resilience, grace, and spirit. We marvel at the hustlers and the dreamers. We marvel at kindness. We marvel at you, showing up for yourselves and for the world around you.
marvel
Every CHOOSEMAGIC endeavor is anchored three foundational pillars.
mindset, marvel, and mindful living
Keeping in tune with Oprah’s wisdom, our deepest wish for CHOOSEMAGIC is to inspire you to live magically through the following intention setting:
“You co-create your life with the energy of your intention.”
4. Spark wonder and feelings of open-mouthed amazement at the marvel and awe that surrounds you.
2. Inspire an empowered mindset with the art of noticing and the gift of choice.
3. Step into a more grounded, present, and joyful life through mindful living.
5. Celebrate vulnerability to honor our oneness to all, raising humanity’s collective vibration.
1. Elevate your physical, emotional, and spiritual well-being through an unearthing of the magic that is everywhere (from the ones that sparkle in everyday moments to the ones that are masked in the stirrings of life).
